(615) 236-6082

READY TO RECRUIT

A DPN SIGNATURE SERVICE

our Ready to Recruit (R2R) program applies local research, customized tools and proven practices to gauge demand, and to profile and attract top prospects.

R2R RESOURCE CENTER

PROJECT RESOURCES

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Project Schedule and Overview (.pdf | V06.16.20)

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Project Checklist (.pdf | V06.16.20)

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DPN Ready to Recruit Guide (.pdf | V20.4)

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Virtual Launch Session PowerPoint (.pdf)

NEW! TEST PREP RESOURCES

RECRUITMENT TEST PREP CHECKLISTS

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Test Prep Checklist for Marion, Story City and Waterloo (.pdf)

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Test Prep Checklist for Mason City (.pdf)

EXAMPLE: PRE-VISIT QUESTIONNAIRE

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Prospect Pre-Visit Questionnaire Sample (.pdf)

Prospect Pre-Visit Questionnaire Demo @FourEyes

EXAMPLES: INITIAL CONTACT LETTER

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Dothan, AL (.pdf)

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Centerville, IA (.pdf)

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Chariton, IA (.pdf)

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Mount Vernon, IA (.pdf)

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Jefferson, IA (.pdf)

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Keokuk, IA (.pdf)

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Woodbine, IA (.pdf)

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Otsego, MI (.pdf)

EXAMPLES: PROSPECT ITINERARY

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Cedar Falls, IA - Internal (.pdf)

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Jefferson, IA - Internal (.pdf)

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Jefferson, IA (.pdf)

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Burlington, IA (.pdf)

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Mount Pleasant, IA (.pdf)

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Charlevoix, MI (.pdf)

TOUR HINTS AND TIPS

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Prospect Tours Hints and Tips (.pdf)

ESSENTIAL COLLATERAL EXAMPLES

EXAMPLES: COMMUNITY/DISTRICT PROFILE

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Boyne City, MI

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Jefferson, IA

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Grundy Center, IA

EXAMPLES: PROPERTY LISTS AND MAPS

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Manning, IA

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Jefferson, IA

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Oskaloosa, IA

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Cedar Falls, IA

EXAMPLES: PROPERTY CUT SHEETS

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Manning, IA

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Oskaloosa, IA

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Charlevoix, MI

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Covington, KY

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Cedar Falls, IA

PROPERTY CUT SHEET TEMPLATES 

Canva Real Estate Flyers

Hloom Real Estate Flyers

EXAMPLES: RESOURCE GUIDES

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Las Vegas, NV

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Dayton, OH

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Grundy Center, IA

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Dubuque, IA

EXAMPLES: TOUR MAPS AND PROPS

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DPN Tour Hints and Tips

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Cedar Falls, IA [Driving Tour]

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Chariton, IA [Driving Tour]

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Grand Haven, MI [Driving Tour]

Mason City, IA [Draft Driving Tour]

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Dothan, AL [Walking Tour]

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Jefferson, IA [Walking Tour]

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Otsego, MI [Walking Tour]

Mason City, IA [Draft Walking Tour]

EXAMPLES: COMMUNITY VIRTUAL TOURS

Alpharetta, GA

Argyle, TX

Arlington, TX

County of Brant, ON

Fate, TX | Downtown

Lapeer, MI | Downtown

Monroeville, AL| Downtown

BONUS COLLATERAL EXAMPLES

EXAMPLES: STARTING A BUSINESS GUIDE

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Biddeford, ME

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Grundy Center, IA

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Whitewater, WI

EXAMPLES: FOLIOS/PACKET PRESENTATIONS

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“A Quick Guide for Investors” | Oskaloosa, IA

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“Economic Impact” Insert | Oskaloosa, IA

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“Vibrantly Pleasant” Booklet | Mount Pleasant, IA

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“Grow With Us” Booklet | Howell, MI

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Recruitment Folio | Cedar Falls, IA

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Recruitment Folio | Dubuque, IA

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Recruitment Folio | Manning, IA

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Recruitment Folio | Newton, IA

EXAMPLES: SUPPORTING MATERIALS

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Development Stats | La Crosse, WI

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Downtown Owner’s Manual | Janesville, WI

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Traffic Generators Stats| Woodbine, IA

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Downtown Events Calendar | Dothan, AL

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Top 10 Things to Do | Dothan, AL

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Events Attendance Graphic | Lexington, KY

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Intro/Third Party Endorsements | Walla Walla, WA

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“Downtown Futures” Poster | Howell, MI

SURVEY RESOURCES

Top Prospects Survey Demo

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Top Prospects Survey Template (.pdf)

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Top Prospects Survey Worksheet (.docx)

– Complete and email to Jay by July 16, 2020

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Top Prospects Survey Business Examples (.docx)

– Examples to help complete the Survey Worksheet

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TP Survey Instructions, Hints and Tips (.pdf)

CURRENT ASSIGNMENTS

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Get ready for your Recruitment Test Exercise

>  Test Prep Checklist (Marion, Story City and Waterloo)

>  Test Prep Checklist (Mason City)

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2020 Recruitment Test Schedule

>  Sept. 21 | Story City

>  Sept. 22 | Mason City

>  Sept. 23 | Waterloo

>  Sept. 24 | Marion

PREVIOUS ASSIGNMENTS

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Email your completed Top Prospects Survey Worksheet to Jay by Thursday, July 16, 2020

– Download the Worksheet (.docx)

– Download Survey Business Examples (.docx)

– Email worksheet to Jay by July 16, 2020

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Prep your Top Prospects Survey promotion and publicity plan by July 22, 2020

– Download Survey Hints and Tips (.pdf)

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Promote and publicize the survey per plan (July 23 to Aug. 6)

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Review DPN's Ready to Recruit Guide and complete the exercise on Page 2 (Take Stock)

– View or download the guide

– Complete prior to Session 2 (July 7 – 10, 2020)

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Prepare DRAFT versions of the five essential collateral materials

  1. Community/District Profile
  2. List/Map of properties available for sale or lease
  3. Cut Sheets/Template for available properties
  4. Resource Guide (funding sources, technical assistance, etc.)
  5. Driving tour map and script (tentative prep)

– Complete prior to Session 2 (July 7 – 10, 2020)

COMING UP

OPPORTUNITIES AHEAD

TOP PROSPECTS SURVEY

TAKE THE SURVEY DEMO FOR A DRIVE

INSIDE THE TOP PROSPECTS SURVEY

Our Top Prospects Survey is used to identify and profile top candidates for expansion and recruitment based on local consumer preferences and insights that provide direction for specific product lines, menus and services, amenities and special features, and other distinguishing traits. 

The Top Prospects Survey also offers valuable insights and support for local entrepreneurs and existing businesses that might have opportunities to reposition themselves in the marketplace or expand to increase their market share. 

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Waverly... is well positioned for future recruiting successes.

Downtown Professionals Network was instrumental in helping to train our Chamber and Main Street organization on how to better recruit businesses to our community.  Jay was great to work with and made learning the R2R approach enjoyable and valuable at the same time. Thanks to DPN’s extensive market resources and training, Waverly has already experienced the fruit of Jay’s teachings and is well positioned for future recruiting successes. Thanks, DPN!

Travis Toliver, IOM, Executive Director

Waverly Chamber of Commerce and Main Street Program

Waverly, Iowa

CURRENT AND RECENT R2R PROGRAM COMMUNITIES

  • Anniston, Alabama
  • Gadsden, Alabama
  • Jasper, Alabama
  • Marion, Iowa
  • Mason City, Iowa
  • Story City, Iowa
  • Waterloo, Iowa
  • Waverly, Iowa
  • Charlotte, Michigan
  • Lapeer, Michigan
  • Milan, Michigan
  • Owosso, Michigan
  • Three Rivers, Michigan
  • Wheeling, West Virginia

PRIMED FOR RECRUITMENT SUCCESS

Downtown Professional Network (DPN) Ready to Recruit (R2R) program services help communities, organizations and economic development professionals:

  • Evaluate the market and hone-in on trends, target markets and opportunities
  • Identify and profile business types and uses targeted for expansion and recruitment
  • Fine-tune and execute business recruitment marketing strategies, materials, systems and protocols

Though modeled with a strong recruitment component, R2R program services build upon and offer guidance for fine-tuning business retention and expansion efforts – an essential foundation for successful entrepreneurial development and business recruitment activities.

READY TO RECRUIT

MARKET ANALYSIS

VISION DESIGN

PLANNING

SURVIVING CONSTRUCTION

LET'S TALK ABOUT YOU. GET IN TOUCH!

Downtown Professionals Network

(615) 236-6082
connect[at]downtownpros.com

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@downtownpros

Downtown Professionals Network

Franklin, Tennessee 37067 USA

Telephone: (615) 236-6082