READY TO RECRUIT

A DPN SIGNATURE SERVICE

our Ready to Recruit (R2R) program applies local research, customized tools and proven practices to gauge demand, and to profile and attract top prospects.

PRIMED FOR RECRUITMENT SUCCESS

Downtown Professional Network (DPN) Ready to Recruit (R2R) program services help communities, organizations and economic development professionals:

Evaluate the market and hone-in on trends, target markets and opportunities
Identify and profile business types and uses targeted for expansion and recruitment
Fine-tune and execute business recruitment marketing strategies, materials, systems and protocols

Though modeled with a strong recruitment component, R2R program services build upon and offer guidance for fine-tuning business retention and expansion efforts – an essential foundation for successful entrepreneurial development and business recruitment activities.

TAILORED TO YOU

We work with you to tailor R2R program services to meet you where you are in your business recruitment efforts.

Examples of our most popular R2R program services include:

R2R PRIMER

R2R Primer services help communities and economic development professionals put essential information and tools in place for the development and effective implementation of business retention and recruitment initiatives. The program incorporates training based on best practices and examples for:

Gathering and updating pertinent information and market data
Preparing collateral materials
Identifying and cataloging business development resources
Mapping the local business journey

R2R TEST

R2R Test program services help communities and economic development organizations fine-tune or take the scope of their business development and recruitment efforts to a new level. Services include a mix of local research activities, technical assistance and training to position you for recruitment success:

A Market Snapshot summarizing the local market’s ket demographic and psychographic characteristics, along with a retail sales gap analysis.
Performance of DPN’s Top Prospects Survey to gauge demand and profile business types and models most likely to succeed in the local market.
Delivery of our R2R Test Prep curriculum full of examples and step-by-step guides and checklists to organize your own recruitment program and put local protocols in place.

The R2R Test program is highlighted by a hands-on recruitment test exercise and culminates with a work session focused on applying the data, experience, lessons learned and best practices to bolster overarching business development efforts and to enhance prospects for recruitment success.

R2R REFRESH

R2R Refresh program services help communities, organizations and economic development professionals evaluate, fine-tune and update local recruitment processes and materials. DPN’s Top Prospects Survey is used to profile recruitment candidates and update the list of business types targeted for expansion and recruitment.

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We are now much better equipped for the future.

We learned a lot from you and I am very confident that, as a result, Grand Haven’s future recruitment efforts will be much more organized and successful. We thought we had a pretty good approach before you arrived but looking back now, I realize how much we were missing. Thankfully, thanks to your market study and recruitment training, we are now much better equipped for the future. We will continue to improve upon what you helped us develop. Thank you so much, Jay, for your training. We are in your debt.

John Naser, Chairman, Economic Restructuring Committee

Grand Haven Main Street | Grand Haven, MI

INSIDE THE TOP PROSPECTS SURVEY

Our Top Prospects Survey is used to identify and profile top candidates for expansion and recruitment based on local consumer preferences and insights that provide direction for specific product lines, menus, services, amenities, special features, and other distinguishing traits.

The Top Prospects Survey also offers valuable insights and support for local entrepreneurs and existing businesses that might have opportunities to reposition themselves in the marketplace or expand to increase their market share.